Abdul Raof — behind the work

I started out doing the unglamorous work — product uploads, data clean-up, order processing — for stores that were growing faster than their systems could handle. That's where I learned the thing most people miss: growth problems are usually operations problems.

Since then I've built and maintained websites, run e-commerce catalogues across Shopify, BigCommerce and Magento, organised chaotic spreadsheets into usable data, and automated the repetitive work that eats a team's week.

Today I work with founders and small teams directly, and through Nexora Solutions, the agency arm of my practice for larger builds.